I'm happy to announce that we've finally arrived at a new gift box / graphic solution for our Michigan GOURMET TRAVELS (tm) line. Not only does the box graphic allow the use of our beautiful logo in gorgeous, 4-color art, it's also a solution that does not require a price increase!
After months of searching online, calling, making appointments and meeting with box people (bearing boxes both with and without graphics until my head was spinning), the thought finally came to me several weeks ago, that maybe a nice clear sticker on the box would do the trick. Well, I searched online for hours, and finally called and spoke with a specialist who listened carefully to my dilemma and offered some ideas. Later that day, I emailed my graphic to him, and he made some sample labels with several different formats and ideas, and sent them to me.
What I saw knocked my socks off. The one that worked best is not clear, but is actually printed on white vinyl, and they did a die-cut job on the bottom of the label, so all the little fruits in the logo are cut out. When it is attached to the box, you hardly even know that it's a sticker! It's an unbelievably wonderful solution, and a much more economical solution (as opposed to up into the $7 per box range for graphics printed on a box.... PLUS die fees of several hundred dollars per design, which was absolutely out-of-reach).
The box that we have been using was imprinted with our logo, but in a one-color line art. The new solution is so much better!
◊ We’ve also been busy marketing the Michigan GOURMET TRAVELS ™ line. We are so very pleased to welcome two new retailers this summer:
- Dow Gardens in Midland, and
- Andriacchi’s in Ishpeming
and we’re working on adding a couple more new retailers!
As before, our wonderful 3-packs and individual jars of salsa, mustard, jams, and BBQ sauce with the labels that tell the history of Michigan's special places are also available at:
• Marie’s Hallmark in St. Joseph • Slocum’s Gifts in Buchanan
Please support these retailers, and let me know where else you'd like to see our products carried!
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